Hello my name is Maria and I am a Product Owner and Product Designer Lead with speciality in Management of UX & UI Design


Citibank IBM Coppel Actinver Bank Bancanet Empresarial Citi Bank UNAM Círculo de Crédito Citibanamex Nacional Monte de Piedad Financiera Independencia Finsol CXC

- Portfolio -

UX Portafolio. Hybrid App for a new business model B2B

Credit Circle

Product Designer

Responsible for UX strategy in order to define the MVP for the product of a new business model B2C, conducting workshops on Business Model Canvas, Value Proposition Canvas, and Empathy Maps. Participating in the task of Discovery and research as well as the definition of To Be workflows and wireframes for a new app.

Achievement: Refactor of a process B2B to B2C for being launched as a new product.

This studio case is private

UX Portafolio. Hybrid App for a new business model B2B

Citi Bank, Banamex Empresarial

Product Designer Lead

Management of the design team across multiple scrum teams in order to build a omnichannel product that includes a web pkatform and two natives aplications.

Achievement: Create simple, useful, intuitive and scalable UX design. Improving the eficiency of the Design Process.

This studio case is private

UX Portafolio. Responsive and Adaptative Design for Web desing and Fontend Systems

Nacional Monte de Piedad and UNAM

UX Manager

Guiding UX teams to define and design the best solutions for digital products of our clientes, like internal systems or websites, to improve the efficiency of the process and provide a better user experience.

Achievement: Digitalization and automatization of processes to reduce the operation time from weeks to days and days into minutes.

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IBM portafolio. Hybrid apps for Android and iOS systems


UX/UI Designer

UX and UI Design for native and hybrid apps to internal use of IBM. Gathering of requirements, benchmarking, prototyping, workflows, information architecture, assets, etc.

Achievement: Launching of 11 Apps in 14 months.

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Coppel Portafolio. Look and Feel, eCommerce, Marketing online and CX

eCommerce Coppel

UX/UI Desinger Lead for Coppel.com

Improving the User Experience regar to usability, design, affordance, navigation, information architecture and interaction of the website. Building the guidelines for the UI and branding online across several digital channels and media.

Achievement: This new branch rapidly made more sales than other physical stores.

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Demo Reel

Ideal solutions to enjoyables experiences Watch video in YouTube

- About me -

Manager with more than 18 years of experience in UX / UI design, Business Analyst, and also definition, and execution of IT digital products like Apps, websites and systems.
She is a  Certified   Scrum  Product Owner by Scrum Alliance

María currently works as Product Owner at IT Consultant Agency located in Mexico City. She previously worked as Product Designer Lead at Citi bank, at InterWare de Mexico as UX Manager and also at IBM in iFoundIT, as a part of an international and multicultural team with central offices in Dalian, China. In addition she had the opportunity to live in Chicago IL. working as a part of an IT Consultant Agency

Sr UX UI Designer Maria Huidobro
She loves to pay attention beyond the project requirements, to introduce innovation and creativity that add value to products, services and even business models focused on User Centered Design, in order to make grow companies through client satisfaction who enjoy new solutions that make their life easy and enjoyable.

María has participated in several projects to different companies like IBM, Citi Bank, Coppel, Actinver, Televisa and more; located in Mexico, USA, China and other countries. She has experience at management of teams and projects about UX/UI Design, Business Analyst, and even multidisciplinaires engineering teams in areas like IT, Financial, eCommerce and e-marketing to launch engineering or news digital products.

Key languages

Key lenguajes HTML5 CSS3 Key lenguajes Bootstrap Key lenguajes less Key jquery

Key softwares

Key software Jira Key software Confluence Key software Figma Key software Sketch Key software Abstract Key software Photoshop Key software Illustrator Key software Axure Key software UX Pin Key software Brackets Key software InDesign

Key Skills

  • * Bilingual Spanish/English fluently
  • * Problem-solving
  • * Communication
  • * Analysis skills
  • * Leadership
  • * Creativity
  • * Innovation
  • * Negotiation
María was a very dedicated professional through her work at Coppel. María is a proactive, broad-minded, hard working and always punctual Web Designer. María is very innovative and always looking for new solutions and fresh ideas that can advance her knowledge to exceed expectations and goals. I enjoyed working with María.
- Ronald Mulder. Digital Marketing and eCommerce Manager Europe bij GP Batteries


I decided to live unto good works and that includes my artwork

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